A software application to optimize the visits of sales/marketing agents to their customers in a brewing company

  1. Colebrook, M. 1
  2. González-Larsson, A. 2
  3. Sedeño-Noda, A. 1
  1. 1 Universidad de La Laguna
    info

    Universidad de La Laguna

    San Cristobal de La Laguna, España

    ROR https://ror.org/01r9z8p25

  2. 2 NOVASOFT TIC
Book:
Advanced Business Analytics

Publisher: Springer International Publishing

ISBN: 9783319114149

Year of publication: 2015

Pages: 225-243

Type: Book chapter

DOI: 10.1007/978-3-319-11415-6_12 SCOPUS: 2-s2.0-84944597078 GOOGLE SCHOLAR
Data source: Scopus