@inbook{colebrook_gonzález-larsson_sedeño-noda_2015, title={A software application to optimize the visits of sales/marketing agents to their customers in a brewing company}, ISBN={9783319114149}, DOI={10.1007/978-3-319-11415-6_12}, booktitle={Advanced Business Analytics}, publisher={Springer International Publishing}, author={Colebrook, Marcos and González-Larsson, Ana and Sedeño-Noda, Antonio}, year={2015}, pages={225-243} }