TY  - CHAP
AU  - Colebrook, M.
AU  - González-Larsson, A.
AU  - Sedeño-Noda, A.
T1  - A software application to optimize the visits of sales/marketing agents to their customers in a brewing company
LA  - eng
PY  - 2015
SP  - 225
EP  - 243
T2  - Advanced Business Analytics
SN  - 9783319114149
PB  - Springer International Publishing
AB  - We present a software application developed to optimize the annual planning of visits of a brewing company’s sales/marketing staff to their customers. Each of these customers must be annually visited a provided number of times. Thus, each salesperson is assigned to a set of customers that must be visited each week. The application will assign all the visits of a salesperson to each customer so that all weeks should have more or less the same number of visits. By virtue of this approach, the brewing company diminished their marketing operating costs, as well as improved their customer relationships.
DO  - 10.1007/978-3-319-11415-6_12
UR  - https://portalciencia.ull.es/documentos/5e3c3ae929995246bbf5fdb6
DP  - Dialnet - Portal de la Investigación
ER  -