La repetición de la visita como variable clave en los destinos turísticos maduros
- CLADERA MUNAR , MAGDALENA
- Joaquín Alegre Martín Director
Defence university: Universitat de les Illes Balears
Fecha de defensa: 11 May 2007
- Catalina Natividad Juaneda Sampol Chair
- Andreu Sansó Rosselló Secretary
- Jaume García Villar Committee member
- Jorge V. Pérez Rodríguez Committee member
- Víctor Javier Cano Fernández Committee member
Type: Thesis
Abstract
Some tourist destinations, especially mature tourist destinations, have a high proportion of repeat visitors. This fact has been interpreted from two different perspectives. Firstly, high repeat visitation ratios can be a positive sign, related to tourist loyalty, satisfaction, intention to return, positive recommendations, etc. Secondly, a high proportion of repeaters has been interpreted also as a negative sign, indicating that the destination has a low capacity for attracting new visitors, and related to the lack of incentives to improve the tourist product, and the possibility that repeaters’ expenditure to be lower than first visitors’ expenditure. The general objectives are to study the characteristics related to repeat visitation, and the determinants and economic consequences of this behaviour, in order to analyse if increasing tourist loyalty is a good strategy in mature tourist destinations.