Políticos desviadosla guerrilla de la comunicación como estrategia electoral

  1. Samuel Toledano Buendía
La comunicación pública, secuestrada por el mercado
  1. Concha Mateos Martín (coord.)
  2. Alberto Isaac Ardèvol Abreu (coord.)
  3. Samuel Toledano Buendía (coord.)

Publisher: Sociedad Latina de Comunicación Social

ISBN: 978-84-939337-5-3

Year of publication: 2011

Pages: 99

Congress: La comunicación pública, secuestrada por el mercado (3. 2011. La Laguna)

Type: Conference paper

Export: RIS


Communication guerrilla activists often detour dominant messages as a tool to uncover their latent meaning, hidden in non ideological commercialized politics. Influenced by avant-garde and situationist détournement, election campaigns have been a suitable scenery for party and candidates' images and slogans deviation before the public opinion. Some of these examples at the United Kingdom election in 2010 show not only the move of this activity from the streets to Internet, but also the current appropriation of alternative strategies by dominant actors. This appropriation reinforces evenmore the spectacular character of nowadays election campaign.