The importance of perceived risk in destination image and its effects on behavioral intention

  1. Diana Martín -Azami 1
  2. Francisco Javier Ramos -Real 1
  1. 1 Universidad de La Laguna
    info

    Universidad de La Laguna

    San Cristobal de La Laguna, España

    ROR https://ror.org/01r9z8p25

Revista:
Pasos: Revista de Turismo y Patrimonio Cultural

ISSN: 1695-7121

Ano de publicación: 2019

Volume: 17

Número: 5

Páxinas: 915-928

Tipo: Artigo

DOI: 10.25145/J.PASOS.2019.17.065 DIALNET GOOGLE SCHOLAR lock_openRIULL editor

Outras publicacións en: Pasos: Revista de Turismo y Patrimonio Cultural

Resumo

In this work we analyze the process by which the decision of visiting a destination is the result of evaluating its image, being risk an important factor that has an effect on the destination’s image. Taking the previous literature into account, and considering the multidimensional character of these two constructs, we propose a classification of the different approaches that link risk and image with behavioral intention. This work, without being an exhaustive review of the literature, clarifies the state in which the study of this subject is found and gives guidance to the researchers in this field.

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