Romero-Rodríguez, M. E., Rodríguez-Donate, M. C., Hernández-García, M. C., & Rodríguez-Brito, M. G. (2020). Influence of opinion leadership identification criteria: The purchase of smartphones. Journal of Retailing and Consumer Services, 56. https://doi.org/10.1016/J.JRETCONSER.2020.102155