Influence of opinion leadership identification criteria: The purchase of smartphones

  1. Romero-Rodríguez, M.E.
  2. Rodríguez-Donate, M.C.
  3. Hernández-García, M.C.
  4. Rodríguez-Brito, M.G.
Journal:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Year of publication: 2020

Volume: 56

Type: Article

DOI: 10.1016/J.JRETCONSER.2020.102155 GOOGLE SCHOLAR
Data source: Scopus