Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology
- Muñoz-Leiva, F.
- Hernández-Méndez, J.
- Gómez-Carmona, D.
ISSN: 1873-507X, 0031-9384
Year of publication: 2019
Volume: 200
Pages: 83-95
Type: Article
Journal:
Physiology and Behavior