What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists

  1. Hernández-Méndez, J. 1
  2. Muñoz-Leiva, F. 1
  1. 1 Universidad de Granada

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

Computers in Human Behavior

ISSN: 0747-5632

Year of publication: 2015

Volume: 50

Pages: 618-625

Type: Article

DOI: 10.1016/J.CHB.2015.03.017 SCOPUS: 2-s2.0-84930090706 GOOGLE SCHOLAR
Data source: Scopus