What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists
- Hernández-Méndez, J.
- Muñoz-Leiva, F.
Revista:
Computers in Human Behavior
ISSN: 0747-5632
Ano de publicación: 2015
Volume: 50
Páxinas: 618-625
Tipo: Artigo