Optimizing the Visits of Sales Agents to their Customers in a Brewery Company

  1. Marcos Colebrook 1
  1. 1 Universidad de La Laguna

    Universidad de La Laguna

    San Cristobal de La Laguna, España

    ROR https://ror.org/01r9z8p25

Triennial Conference of the International Federation of Operational Research Societies (IFORS 2011)

Year of publication: 2011

Pages: 97

Type: Conference paper


We have developed a software application that optimizes the annual planningof visits of a brewery sales/marketing staff to their customers. Each customermust be annually visited a provided number of times. Besides, each salespersonis assigned to a set of customers that must be visited each week. The applicationhas to assign all the visits of a salesperson to each customer so that all weeksshould have more or less the same number of visits. With this approach, thebrewery company wants to diminish their marketing operating costs, as well asimproving their customer relationships.