TY - JOUR AU - Fátima Itzel García Noyola AU - María Auxiliadora Gabino Campos T1 - De Japón para el mundo: consumo y percepción de las jóvenes otakus mexicanas TI - From Japan to the world: consumption and perception of young Mexican otakus LA - spa PY - 2016 SP - 54 EP - 68 T2 - Pangea: revista de la Red Académica Iberoamericana de Comunicación SN - 2172-3168 VL - 7 IS - 1 PB - Red Académica Iberoamericana de Comunicación (RAIC) AB - The otaku phenomenon has been permeating little by little. Anime and manga are part of the cultural consumptions of most young people in the world. A distinction is already made between the Japanese otaku fan and the globalized one or Akiba Kei. With this work, an approach was sought to the meaning and consumption of the products of the Japanese cultural industry by young Mexicans, for which semi-structured interviews were conducted with 10 young people who were coined as Mexican otakus.The analysis provides indications that in Mexico, this pleasure for the Japanese has generated a group identity or urban tribe and the idea of the otaku as a social misfit is discarded since it is with his peers that he shares his tastes.In the same way, the identity of the otakus is forged through the characters of the Japanese animations, as well as the ideas and fashions belonging to a Japanese culture. DO - 10.52203/PANGEA.V7I1.97 UR - https://portalciencia.ull.es/documentos/61989f1149d6133331f59049 DP - Dialnet - Portal de la Investigación ER -