Branding en ciudades turísticasnuevas formas de comunicación y marketing para la política urbana de una isla

  1. Patricia Adriana Delponti Macchione
  2. Almudena Barrientos-Báez
  3. David Caldevilla Domínguez
Revista Mediterránea de Comunicación: Mediterranean Journal of Communication

ISSN: 1989-872X

Year of publication: 2022

Volume: 13

Issue: 1

Pages: 317-329

Type: Article

DOI: 10.14198/MEDCOM.19758 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Revista Mediterránea de Comunicación: Mediterranean Journal of Communication

Author's full text: lock_openOpen access editor


Cited by

  • Scopus Cited by: 0 (02-10-2023)
  • Web of Science Cited by: 0 (17-09-2023)
  • Dimensions Cited by: 0 (18-03-2023)

SCImago Journal Rank

  • Year 2022
  • SJR Journal Impact: 0.368
  • Best Quartile: Q1
  • Area: Cultural Studies Quartile: Q1 Rank in area: 159/1199
  • Area: Communication Quartile: Q2 Rank in area: 185/471

Índice Dialnet de Revistas

(Indicator corresponding to the last year available on this portal, year 2021)
  • Year 2021
  • Journal Impact: 0.710
  • Field: COMUNICACIÓN Quartile: C1 Rank in field: 9/67


  • Social Sciences: B
  • Human Sciences: B

Scopus CiteScore

  • Year 2022
  • CiteScore of the Journal : 1.5
  • Area: Cultural Studies Percentile: 83
  • Area: Communication Percentile: 55

Journal Citation Indicator (JCI)

  • Year 2022
  • Journal Citation Indicator (JCI): 0.44
  • Best Quartile: Q3
  • Area: COMMUNICATION Quartile: Q3 Rank in area: 137/217


(Data updated as of 18-03-2023)
  • Total citations: 0
  • Recent citations: 0


Nowadays, in our so-called “Information Society”, no one can doubt that marketing and communication within a tourist city are crucial for its existence and development. Due to this, city branding research has gained interest in international literature in recent years. The current project focuses on the implementation of a place-branding competitive strategy in the case of Santa Cruz de Tenerife, a medium-sized island capital city, to explore the core mechanism of this phenomenon, from an applied perspective and as a result of the experience gained in several knowledge transfer projects led by the authors. More specifically, this research sought to analyze the current conditions prevailing in the capital of a peripheral island together with possible collaborations between actors. Extended bibliographical research in city branding, as well as successful case studies of other places, led to the formation of the panel discussion. Qualitative research, using in-depth interviews with local stakeholders, public administration opinion leaders and private entrepreneurs, was also carried out. The findings suggest that organizing broad stakeholder participation in the branding process on the site is an inescapable necessity in times of globalization and promoting the territory on the basis of that brand is a major component.

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