Wineries’ reference points and strategic positioning: an approach to their strategic choices

  1. García-Pérez, A.M.
  2. Yanes-Estévez, V.
Journal:
International Journal of Wine Business Research

ISSN: 1751-1070,  1751-1062

Year of publication: 2025

Volume: 37

Issue: 1

Pages: 113-133

Type: Article

DOI: 10.1108/IJWBR-03-2024-0012 GOOGLE SCHOLAR
Data source: Scopus