Should bundling agreements between rival firms involve persuasive advertising differentiation?

  1. Álvarez-Albelo, C.D.
  2. Martínez-González, J.A.
Journal:
Journal of Economics/ Zeitschrift fur Nationalokonomie

ISSN: 0931-8658

Year of publication: 2025

Volume: 144

Issue: 3

Pages: 247-268

Type: Article

DOI: 10.1007/S00712-024-00892-9 GOOGLE SCHOLAR
Data source: Scopus