Optimizing online hotel ADS: The role of emotional and experiential images and banner placement in capturing visual attention

1. Fernández-Martín,A.
2. Campo,S.
3. Gutiérrez-Tano,D.
4. Díaz-Armas,R.J.

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DOI: 10.1016/J.IJHM.2025.104361 GOOGLE SCHOLAR lock_openOpen access editor

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