La influencia de la inducción afectiva sobre el prejuicio racial

Abstract

The aim of this study is to examine the influence of induced affect over racial prejudice. Photographs were presented to activate the stereotype of «black» & «white» racial categories. After that, the influence of this activation is observed on a word-meaning task, in several affective contexts. 38 students participated in a 2 x 2 x 3 factorial design, with two within-subject independent variables (priming: black vs. white people photo, and Type of word: positive vs. negative) and one between-subjects independent variable (affective context: positive vs. negative vs. neutral). The dependent variable was the reaction time to every association priming (photo)-word. Results show an effect of priming on subjects reaction time: black people photo/negative word is associated faster than black people photo/positive word. On the other hand, subjects in a negative affective state, express higher level of prejudice than the other experimental groups. Finally, these results are discussed according to the associative model (Bower, 1981).