Propuesta para el diseño de un sistema de indicadores integrado para la coyuntura turística de Canarias

  1. Torres Lorenzo, Yasmina
  2. Hernández Martín, Raúl
Revista:
Cuadernos de estudios empresariales

ISSN: 1131-6985

Any de publicació: 2013

Número: 23

Pàgines: 55-74

Tipus: Article

Altres publicacions en: Cuadernos de estudios empresariales

Resum

In the current context of excess of information, to make decisions is not easy, and if we are talking about a sector like Tourism, one of the most important sources of revenue for the Canary Islands, this is even harder. Solving this problem is the reason why this project appears, with the intention of creating an indicator system with whom to explain the short-term touristic perspective, in this case for the Canary Islands (although it can be applied to other regions). For this project, we have worked with three levels of information (basic, key and synthetic indicators), trying to establish a useful tool in web format, very simple and with a quick view, for helping us to understand the current status of Tourism. The main objective of this work is to help to make decisions in the public and private sector