Medios de comunicación impresos y realidad aumentada, una asociación con futuro
-
1
Universidad de La Laguna
info
ISSN: 0210-1963
Year of publication: 2016
Issue Title: Produciendo temporalidad, (re)produciendo precariedad: regulación, derechos y estatuto no ciudadano de los trabajadores inmigrantes temporales
Volume: 192
Issue: 777
Pages: 381-397
Type: Article
More publications in: Arbor: Ciencia, pensamiento y cultura
Abstract
Augmented Reality (AR) is an innovative display technology that is finding applications in various academic disciplines and professional settings. AR can be used to create immersive experiences by overlaying virtual objects over real-world environments. Its versatility and astonishing capabilities have led to its widespread use in journalism and advertising. The authors of this paper have been researching perceptions and usability of AR for several years, focusing particularly on print media, a publishing sector whose precarious situation means it needs to consider the potential of emerging technologies. The methodology is based on questionnaires and surveys to gather data from future communications professionals, following interactive demonstrations of AR. The quantitative data obtained was then processed statistically. Subsequent data analysis revealed that AR is viewed positively by respondents, and seen to hold significant potential for the needs of the communications industry.
Bibliographic References
- Bevan, N. (1999). Quality in Use: Meeting User Needs for Quality. Journal of System and Software, 49, 1, pp. 89- 96. http://dx.doi.org/10.1016/S0164-1212(99)00070-9
- Bevan, N. (2006). Practical Issues in Usability Measurement. Interactions, 13, 6, pp. 42-43. http://dx.doi.org/10.1145/1167948.1167976
- Bull, A. (2013). Brand Journalism. Londres: Routledge.
- Casero-Ripollés, A. y Cullell-March, C. (2013). Periodismo emprendedor. Estrategias para incentivar el autoempleo periodístico como modelo de negocio. Estudios sobre el Mensaje Periodístico, 19, pp. 681-690.
- Díaz Nosty, B. (2011). La crisis en la industria de la prensa. Vida más allá del papel... Telos. Cuadernos de Comunicación e Innovación, 86, pp. 52-65.
- Domínguez Martín, E. M. (2013). Periodismo inmersivo: Fundamentos para una forma periodística basada en la interfaz y la acción [Tesis doctoral inédita]. Universitat Ramon Llull: Barcelona. PMCid:PMC4016588
- Furht, B. (ed.) (2011). Handbook of augmented reality. Springer. http://dx.doi.org/10.1007/978-1-4614-0064-6
- Hornbæk, K. (2006). Current Practice in Measuring Usability: Challenges to Usability Studies and Research. International Journal of Human-Computer Studies, 64, 2, pp. 79-102. http://dx.doi.org/10.1016/j.ijhcs.2005.06.002
- Lapointe, P. (2002). Utopie.net: la réalité Internet après le rêve. Québec: Éditions MultiMondes.
- Meneses Fernández, M. D., y Martín Gutiérrez, J. (2013). Realidad aumentada e innovación tecnológica en prensa. La experiencia de ver y escuchar un periódico impreso. Estudios sobre el Mensaje Periodístico, 19, 1, pp. 207-221.
- Pavlik, J. V. (2001). Journalism and New Media. New York: Columbia University Press. PMCid:PMC1724312
- Pavlik, J. V. (2011). Digital technology and Journalism: implications for Democracy. Brazilian Journalism Research, 7, 2, pp. 95-116.
- Pavlik, J. V. (2013a). Trends in New Media Research: A Critical Review of Recent Scholarship. Sociology Compass, 7, 1, pp. 1–12. http://dx.doi.org/10.1111/soc4.12004
- Pavlik, J. V. (2013b). The Emergence of Augmented Reality (AR) as a Storytelling Medium in Journalism. Journalism & Communication Monographs, 15, 1, pp. 4-59. http://dx.doi.org/10.1177/1522637912470819
- Preece, J., Rogers, Y. and Sharp, H. (2002). Interaction Design: Beyond Human- Computer Interaction. New York: John Wiley & Sons.