Q de calidad y satisfacción del turista en el sector hotelero español

  1. Fuentes Medina, M. Lilibeth 1
  2. Hernández Estárico, Estefanía 2
  3. Morini Marrero, Sandra 1
  1. 1 Universidad de La Laguna
    info

    Universidad de La Laguna

    San Cristobal de La Laguna, España

    ROR https://ror.org/01r9z8p25

  2. 2 Universidad Europea de Canarias
    info

    Universidad Europea de Canarias

    Orotava, España

    ROR https://ror.org/051xcrt66

Revista:
Cuadernos de turismo

ISSN: 1139-7861

Año de publicación: 2016

Número: 37

Páginas: 203-226

Tipo: Artículo

DOI: 10.6018/TURISMO.37.256211 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Cuadernos de turismo

Objetivos de desarrollo sostenible

Resumen

Spain has been working on improving the competitiveness of its tourist destinations, focusing on the quality of the service. This paper analyzes whether the efforts made by the tourism establishment to achieve the Q brand are perceived by their guests in a general way or in a particular dimension of the service. Statistical contrasts of mean differences are performed to evaluate if the score of a Q hotel is greater than that of a non-Q hotel. The results show that the Q brand is related to the satisfaction of the customer in a different way according the analyzed dimension.

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