Q de calidad y satisfacción del turista en el sector hotelero español

  1. Fuentes Medina, M. Lilibeth 1
  2. Hernández Estárico, Estefanía 2
  3. Morini Marrero, Sandra 1
  1. 1 Universidad de La Laguna
    info

    Universidad de La Laguna

    San Cristobal de La Laguna, España

    ROR https://ror.org/01r9z8p25

  2. 2 Universidad Europea de Canarias
    info

    Universidad Europea de Canarias

    Orotava, España

    ROR https://ror.org/051xcrt66

Revista:
Cuadernos de turismo

ISSN: 1139-7861

Año de publicación: 2016

Número: 37

Páginas: 203-226

Tipo: Artículo

DOI: 10.6018/TURISMO.37.256211 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Cuadernos de turismo

Resumen

España ha centrado la mejora de la competitividad de sus destinos turísticos en la calidad del servicio, desarrollado a través de la marca «Q de calidad turística». En este trabajo, se contrasta si el esfuerzo realizado por los hoteles en alcanzar este estándar de calidad, es percibido por el turista que se aloja en el mismo de manera general o si se centra en alguna dimensión particular del servicio. Los resultados revelan que, para la muestra analizada, la calidad reconocida influye en la satisfacción que obtiene el cliente en ese establecimiento de forma diferente según la dimensión objeto de estudio.

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