Q de calidad y satisfacción del turista en el sector hotelero español

  1. M. Lilibeth Fuentes Medina 1
  2. Estefanía Hernández Estárico 2
  3. Sandra Morini Marrero 1
  1. 1 Universidad de La Laguna

    Universidad de La Laguna

    San Cristobal de La Laguna, España

    GRID grid.10041.34

  2. 2 Universidad Europea de Canarias

    Universidad Europea de Canarias

    Orotava, España

    GRID grid.466447.3

Cuadernos de turismo

ISSN: 1139-7861

Year of publication: 2016

Issue: 37

Pages: 203-226

Type: Article

Export: RIS
DOI: 10.6018/turismo.37.256211 DIALNET GOOGLE SCHOLAR lock_openOpen access editor


Spain has been working on improving the competitiveness of its tourist destinations, focusing on the quality of the service. This paper analyzes whether the efforts made by the tourism establishment to achieve the Q brand are perceived by their guests in a general way or in a particular dimension of the service. Statistical contrasts of mean differences are performed to evaluate if the score of a Q hotel is greater than that of a non-Q hotel. The results show that the Q brand is related to the satisfaction of the customer in a different way according the analyzed dimension.

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