Comunicación política y televisión (desde la perspectiva de la España actual)
- 1 Universidad de La Laguna, España
ISSN: 1012-1587
Year of publication: 2015
Issue: 2
Pages: 276-289
Type: Article
More publications in: Opción: Revista de Ciencias Humanas y Sociales
Abstract
Telepolitics has meant that everything revolves around the figure of the candidate; stands pass into the background.With the reign of television in the world of social communication, the centrality of the leading front organization is a fact. Now the candidate and his group of advisers focus more on media literacy in the traditional tasks of party life.TVwas responsible for banishing the power of the brand or party and make the race on a cross-images of people.