De la cooperativa agroalimentaria a la “learning netchain”.Hacia un planteamiento teórico interorganizativo e interpersonal
- Ana María GARCÍA PÉREZ 1
- Cándido ROMÁN CERVANTES 1
- Marian GARCÍA MARTÍNEZ 2
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1
Universidad de La Laguna
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2
University of Kent
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ISSN: 1135-6618
Ano de publicación: 2016
Número: 121
Páxinas: 114-144
Tipo: Artigo
Outras publicacións en: REVESCO: revista de estudios cooperativos
Resumo
Se propone un planteamiento teórico/conceptual par a determinar si las relaciones interorganizativas e interpersonales de la netchain de las cooperativas agroalimentarias evolucionan hacia una learning netchain . Las propuestas del trabajo muestran que el mayor grado de asociacionismo y la mayor cooperación/cola boración vertical a lo largo de la cadena están positivamente relacionados con la posición ho rizontal de la empresa focal más cercana del consumidor final. Esto requiere una planificaci ón y una resolución de problemas de manera conjunta, lo que está positivamente relacion ado con el mayor flujo y diversidad de la información/conocimiento obtenido y diseminado a lo largo de la netchain. Al mismo tiempo se necesita desarrollar un contexto social en el qu e fluya la información/conocimiento y las nuevas ideas de manera informal y esto se logra con redes personales y, principalmente, profesionales y con redes internas y, principalment e, externas. Todo esto permitirá una mayor satisfacción de los socios de la cooperativa agroal imentaria y de sus distribuidores y una mayor intensidad en I+D, convirtiéndose la netchain de la cooperativa agroalimentaria, así, en una learning netchain.
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