La lealtad del joven residente a través de las variables que le vinculan con su destino turístico

  1. Parra López, Eduardo 1
  2. Martínez González, José Alberto 1
  1. 1 Universidad de La Laguna
    info

    Universidad de La Laguna

    San Cristobal de La Laguna, España

    ROR https://ror.org/01r9z8p25

Revue:
Cuadernos de turismo

ISSN: 1139-7861

Année de publication: 2017

Número: 39

Pages: 455-480

Type: Article

DOI: 10.6018/TURISMO.39.290651 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

D'autres publications dans: Cuadernos de turismo

Résumé

Within the context of sustainable and responsible domestic tourism, the aim of this paper is to analyze the role of place attachment, familiarity and place identity in loyalty formation among young residents in an island tourist destination. Loyalty is defined as the intention to visit a destination again or recommend it to others. However, variables related to tourism firms and products traditionally used in tourism loyalty research are not included in this study. Results show that levels of all variables analyzed are high and a causal model is developed that explains loyalty formation exclusively using them. Although discriminatory analysis shows that there are no significant differences in responses from young residents in terms of their sex, island of residence or number of visits made to the destination, but there are some differences shown regarding sex in certain, specific causal relations of the proposed structural model.

Références bibliographiques

  • ALMEIDA, F., BALBUENA, A., CORTÉS, R. (2015): “Resident’s attitudes towards the impacts of tourism”, Tourism Management Perspectives, nº 13, pp. 33–40
  • ANDRADES, L., SÁNCHEZ, M., PULIDO, J.I. (2013): “Differentiating competitiveness through tourism image assessment: An application to Andalucía (Spain)”, Journal of Travel Research, nº 52 (1), pp. 68–81.
  • BALOGLU, S. (2001): “Image variations of Turkey by familiarity index: Informational and experiential dimensions”, Tourism Management, nº 22, pp. 127-133.
  • BAPTISTA, H.M., CAMPÓN, A.M., HERNÁNDEZ, J.M. (2011): “El estudio de la lealtad en el turismo: una revisión de la literatura”, Book of proceedings vol. I – International Conference on Tourism & Management Studies, Algarve, pp. 850-862.
  • BARROSO, C., CEPEDA, G., ROLDÁN, J. (2005): “Investigar en economía de la empresa: partial least squares o modelos basados en la covarianza?”, I Workshop Luso-Espanhol sobre Metodologia para Investigação em Ciências Empresariais: Intodução à Técnica Partial Least Squares (PLS), Universidade da Beira Interior, pp. 1-17.
  • BARROSO, C., CEPEDA, G., ROLDÁN, J. L. (2010): Applying maximun likelihood and PLS on different sample sizes: Studies on SERVQUAL model and employee behavior model. En V. Esposito Vinzi et al. (eds.): “Hanbook of Partial Least Squares, Springer Hanbooks of Computational Statistics”, Verlag Berlin Heidelberg, pp. 427-447,
  • BERGKVIST, L., ROSSITER, J. R. (2007): “The predictive validity of multiple-item vs. single item measures of the same construct”, Journal of Marketing Research, nº 44 (2), pp. 175-184. BIGNÉ, E., SÁNCHEZ, M. I., SÁNCHEZ, J. (2001): “Tourism image, evaluation variables and after purchase behaviour: inter-relationship”, Tourism Management, nº 22 (6), pp. 607-616.
  • BRUWER J., SALIBA A., MILLER B. (2011): “Consumer behavior and sensory preference differences: implications for wine product marketing”, Journal of Consumer Marketing, nº 28(1), pp. 5–18.
  • BYRNE, B.M. (2008): “Testing for multigroup equivalence of a measuring instrument: A walk through the process”, Psicothema, nº 20(4), pp. 872-882
  • CARMELI, A., TISHLER, A (2005): “Perceived organizational reputation and organizational performance: An empirical investigation of industrial enterprises”, Corporate Reputation Review, nº 8, pp. 13-30.
  • CEPEDA, G., ROLDÁN, J.L. (2004): “Aplicando en la práctica la técnica PLS en la administración de empresas”. In Conocimiento y Competitividad. XIV Congreso Nacional ACEDE. Murcia (pp. 74-8).
  • CHARTERS S. et al. (2011): “Generation Y and sparkling wines: A cross-cultural perspective”, International Journal of Wine Business Research, nº 23 (2), pp. 161-175.
  • CHI, C. G., QU, H. (2008): “Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach”, Tourism Management, nº 29 (4), pp. 624-636.
  • CHIN, W.W. (1998a): “The Partial Least Approach to structural equation modelling”. En G.A. Marcoulides (Ed.): “Moderm methods for business research”. Mahwah: Lawrence Erlbaum Associates, pp.295-336.
  • CHIN, W.W. (1998b): “Issues and opinion on structural equation modeling”, MIS Quarterly, nº 22 (1), pp. 7-16.
  • CHIN, W.W. (2000): “Frequently Asked Questions – Partial Least Squares & PLSGraph”. Home Page (Online). Available: http://disc-nt.cba.uh.edu/chin/plsfaq.htm
  • CHIN, W.W. (2010): “How to write up and report PLS analyses”. En V. E. Vinzi, W. W. Chin, J. Henseler, & H. Wang (Eds.): “Handbook of partial least squares” (pp. 655690). London, New York: Springer.
  • CHIN, W.W., MARCOLIN, B.L., NEWSTED, P.R. (2003): “A partial least squares latent variable modeling approach for measuring interaction effects: results from a Monte Carlo simulation study and an electronic mail emotion/ adoption study”, Information Systems Research, nº 14(2), pp. 189-217.
  • CHIN, W.W., NEWSTED, P.R. (1999): “Structural equation modeling analysis with small samples using partial least squares”. En R. Hoyle (Ed.): “Statistical strategies for small samples research” (pp. 307-341). Sage Publications.
  • DRAPER, J., WOOSNAM, K.M., NORMAN, W.C. (2011): “Tourism use history: Exploring a new framework for understanding residents´ attitudes toward tourism”, Journal of Travel Research, nº 50 (1), pp. 64-77.
  • EURICO, S., VALLE, P., SILVA, J. (2015): “A model of graduates’ satisfaction and loyalty in tourism Higher Education: The role of employability”, Journal of Hospitality, Leisure, Sport & Tourism Education, nº 16, pp. 30-42.
  • EXCELTUR-GOBIERNO DE CANARIAS (2013): “Estudio de Impacto Económico del Turismo: Impactur Canarias 2012”. Disponible en: http://www.exceltur.org/excel01/ contenido/portal/files/informe-impactur canarias2012.pdf.
  • FALK, R.F., MILLER, N.B. (1992): “A primer for soft modelling”. Akron: The University of Akron Press.
  • FORGAS, S., PALAU, R., SÁNCHEZ, J., CALLARISA, L.J. (2012): “Urban destination loyalty drivers and cross-national moderator effects: The case of Barcelona”, Tourism Management, nº 33, pp. 1309–1320.
  • FORNELL, C., LARCKER, D. (1981): “Evaluating structural equation models with unobservable variables and measurement error”, Journal of Marketing Research, nº 18(1), pp. 39–50.
  • GEISSER, S. (1975): “A predictive sample reuse method with applications”, Journal of the American Statistical Association, nº 70, pp. 320-328.
  • GROSS, M. ., BROWN, G. (2008): “An empirical structural model of tourists and places: progressing involvement and place attachment into tourism”, Tourism Management, nº 29 (6), pp. 1141–1151.
  • GUPTA, S., KIM, H. (2010): “Value-driven internet shopping: The mental accounting theory perspective”, Psychology and Marketing, nº 27 (1), pp. 13–35.
  • GUTIÉRREZ, D. (2010): “Las actitudes de los residentes ante el turismo”. Tesis doctoral. La Laguna: Universidad de La Laguna.
  • GUTIÉRREZ, D., BULCHAND, J., DÍAZ, R., PARRA, E. (2013): “Antecedentes del uso de los medios sociales por el turista: motivación, oportunidad y capacidad”, Cuadernos de Turismo, nº 31, pp. 153-173.
  • HAIR, J.F., RINGLE, C.M., SARSTEDT, M. (2011): “PLS-SEM: Indeed a silver bullet”, Journal of Marketing Theory and Practice, nº 19 (2), pp. 139-151.
  • HENSELER, J., MARTENS, H., NAES, T. (2007): “A new and simple approach to multigroup analysis in partial least squares path modeling”. Proceedings of PLS’07: 5th International Symposium on PLS and Related Methods, 7, 104-107.
  • HENSELER, J., RINGLE, C.M., SINKOVICS, R. R. (2009): “The use of partial least squares path modeling in international marketing”, Advances in International Marketing, nº 20, pp. 277-320.
  • HERNÁNDEZ, B., HIDALGO, M. C., SALAZAR-LAPLACE, M.E., HESS, S. (2007): “Place attachment and place identity in natives and non-natives”, Journal of Environmental Psychology, nº 27, pp. 310-319.
  • HIDALGO, M.C., HERNÁNDEZ, B. (2001): “Place attachment: Conceptual and empirical questions”, Journal of Environmental Psychology, nº 21 (3), pp. 273-281.
  • HWANG, S.N., LEE, C., CHEN, H.J. (2005): “The Relationship among tourists’ involvement, place attachment and interpretation satisfaction in Taiwan’s national parks”, Tourism Management, nº 26, pp. 143–156.
  • INSCH, A., FLOREK, M. (2008): “A great place to live, work and play: Conceptualizing place satisfaction in the case of a city’s residents”, Journal of Place Management and Development, nº 1 (2), pp. 138–149.
  • JAAFAR, M., NOOR, S., RASOOLIMANESH, S.M. (2015): “Perception of young local residents toward sustainable conservation programs: A case study of the Lenggong World Cultural Heritage Sit”, Tourism Management, nº 48, pp. 154-163.
  • JARVIS, CH.B., MACKENZIE, S.B., PODSAKOFF, P.M. (2003): “Critical review of construct indicators and measurement model misspecification in marketing research”, Journal of Consumer Research, nº 30, pp. 199-218.
  • JORGENSEN, B.S., STEDMAN, R.C. (2001): “Sense of place as an attitude: lakeshore owners’ attitudes toward their properties”, Journal of Environmental Psychology, nº 21, pp. 233–248.
  • KASSIM, N., ABDULLAH, N.A. (2010): “The effect of perceived service quality dimensions on customer satisfaction, trust, and loyalty in e-commerce settings: A cross cultural analysis”, Asia Pacific Journal of Marketing and Logistics, nº 22 (3), pp. 351-371.
  • KIM, D. ., FERRÍN, D.L., RAO, H.R. (2008): “A trust-based consumer decision-making model in electronic commerce: the role of trust, perceived risk, and their antecedents”, Decision Support Systems, nº 44 (2), pp. 544–564.
  • KNEZ, I. (2005): “Attachment and identity as related to a place and its perceived climate”, Journal of Environment Psychology, nº 25, pp. 207–218
  • KOHLI, A.K., JAWORSKI, B.J. (1990): “Market orientation: the construct, research propositions and managerial implications”, Journal of Marketing Research, nº 54 (2), pp. 1–18.
  • KOZAK, M. (2003): “Measuring tourist satisfaction with multiple destinations attributes”, Tourism Analysis, nº 7, pp. 229–240.
  • KYLE, G., GRAEFE, A., MANNING, R., BACON, J. (2004a): “Effect of activity involvement and place attachment on recreationists’ perceptions of setting density”, Journal of Leisure Research, nº 36 (2), pp. 209–231.
  • KYLE, G., GRAEFE, A., MANNING, R., BACON, J. (2004b): “Predictors of behavioral loyalty among hikers along the Appalachian Trail”, Leisure Sciences, nº 26 (1), pp. 99–118.
  • LASZLO, C., SHERMAN, D., ELLISON, J. (2005): “Expanding the value horizon: how stakeholder value contributes to competitive advantage”, Journal of Corporate Citizenship, nº 20, pp. 65–76.
  • LEE, J., GRAEFE, A.R., BURNS, R. C. (2007): “Examining the antecedents of destination loyalty in a forest setting”, Leisure Sciences, nº 29 (5), pp. 463–481.
  • LEE, T.H. (2013): “Influence analysis of community resident support for sustainable tourism development”, Tourism Management, nº 34, pp. 37-46.
  • LEWICKA, M. (2005): “Ways to make people active: Role of place attachment, cultural capital and neighborhood ties”, Journal of Environmental Psychology, nº 4, pp. 381–395.
  • LEWICKA, M. (2008): “Place attachment, place identity, and place memory: restoring the forgotten city past”, Journal of Environmental Psychology, nº 28, pp. 209–231.
  • LEWICKA, M. (2010): “What makes neighborhood different from home and city? Effects of place scale on place attachment”, Journal of Environmental Psychology, nº 30, pp. 35-51.
  • LOW, S.M., ALTMAN, I. (1992): “Place attachment: A conceptual inquiry”. In I. Altman y S. M. Low (Eds.): “Place attachment” (pp. 1–12). New York and London: Plenum Press.
  • LUO, M., FENG, R., CAI, L.A. (2008): “Information search behavior and tourist characteristics”, Journal of Travel & Tourism Marketing, nº 17 (2), pp. 15–25.
  • MARTÍNEZ, J.A. (2014): “Comportamiento de compra del turista residente. El caso de la generación “Y” en Canarias”. Tesis doctoral. La Laguna: Universidad de La Laguna.
  • MCKERCHER, B., DENIZCI, B. (2010): “Are tourists or markets destination loyal”, Journal of Travel Research, nº 50 (2), pp. 121-132.
  • MCKERCHER, B., DENIZCI, B., NG,E. (2012): “Rethinking loyalty”, Annals of Tourism Research, nº 39 (2), pp. 708-734.
  • MEDINA, C., RUFÍN, R., REY, M. (2011): “El papel moderados de la cultura en la generación de satisfacción y lealtad”, Investigaciones Europeas de Dirección y Economía de la Empresa, nº 17(1), pp. 57-73.
  • MEYDEU, A., LADO, N. (2003): “Market orientation and business economic Performance”, International Journal of Service Industry Management, nº 14 (3), pp. 284-309.
  • NARVER, J. C., SLATER, S.F. (1990): “The effect of market orientation on business profitability”, Journal of Marketing Research, nº 54 (4), pp. 20-35.
  • NUSAIR, K. K., PARSA, H.G., COBANOGLU, C. (2011): “Building a model of commitment for Generation Y: An empirical study on e-travel retailers”, Tourism Management, nº 32 (4), pp. 833-843.
  • OREJA, J. R., PARRA, E., YANES, V. (2008): “The sustainability of island destinations: tourism area life cycle and teleological perspectives. The case of Tenerife”, Tourism Management, nº 29, pp. 53-65.
  • PAIVA, G., SANDOVAL, M., BERNARDIN, M. (2012): “Factores explicativos de la lealtad de clientes de los supermercados”, Innovar, nº 22(44), pp. 153-164.
  • PEARCE, P.L., KANG, M. H. (2009): “The effects of prior and recent experience on continuing interest in tourism settings”, Annals of Tourism Research, nº 36(2), pp. 172-190.
  • REDONDO, D., RODRÍGUEZ, J.M. (2014): “Crisis en las entidades de crédito españolas: un estudio mediante análisis discriminante”, Estudios de Economía Aplicada, nº 32(2), pp. 617-644.
  • RIQUEL, F.J., VARGAS, A. (2013): “Las presiones institucionales del entorno medioambiental: aplicación a los campos de golf”, Revista Europea de Dirección y Economía de la Empresa, nº 22, pp. 29–38.
  • ROLLERO, C., DE PICCOLI, N.D. (2010): “Place attachment, identification, and environment perception: An empirical study”, Journal of Environmental Psychology, nº 30, pp. 198-205.
  • ROY, M.C., DEWIT, O., AUBERT, B.A. (2001): “The impact of interface usability on trust in Web retailers”, Internet Research, nº 11(5), pp. 388-398.
  • SÁNCHEZ, J.L., GARCÍA, A., MARCHANTE, A.J. (2014): “Análisis de la incidencia de las certificaciones de calidad sobre la productividad de los hoteles en Andalucía”, Universia Business Review, nº 44, pp. 88-103.
  • SARSTEDT, M., HENSELER, J., RINGLE, C.M. (2011): “Multi-group analysis in partial least squares (pls) path modeling: Alternative methods and empirical results”, Advances in International Marketing, nº 22, pp. 195-218.
  • SCHEWE, C.D., NOBLE, S.M. (2000): “Marketing segmentation by cohorts: The value and validity of cohorts in America and abroad”, Journal of Marketing Management, nº 16(1), pp. 129-142.
  • SCHEYVENS, R., MOMSEN, J. (2008): “Tourism and poverty reduction: Issues for small island states”, Tourism Geographies, nº 10(1), 22–41.
  • SCOTT, D., VITARTAS, P. (2008): “The Role of involvement and attachment in satisfaction with local government services”, International Journal of Public Sector Management, nº 21(1), pp. 45–57.
  • SHARPLEY, R. (2014): “Host perceptions of tourism: A review of the research”, Tourism Management, nº 42, pp. 37–49.
  • STONE, M. (1974): “Cross-validator choice and the assessment of statistical predictions (with discussion)”, Journal of the Royal Statistical society, Ser. B, nº 36, pp. 111–133.
  • SUN, X., CHI, CH., XU, H. (2013): “Developing destination loyalty: the case of Hainan Island”, Annals of Tourism Research, nº 43, pp. 547-577.
  • UM, S., CHON, K., RO, Y. (2006): “Antecedents of revisit intention”, Annals of Tourism Research, nº 33 (4), pp. 1141-1158.
  • WANG, S., XU, H. (2015): “Influence of place-based senses of distinctiveness, continuity, self-esteem and self-efficacy on residents’ attitudes toward tourism”, Tourism Management, nº 47, pp. 241-250
  • WETZELS, M., ODEKERKEN-SCHROEDER, G., VAN OPPEN, C. (2009): “Using PLS path modelling for assessing hierarchical construct models: Guidelines and empirical illustration”, MIS Quarterly, nº 33(1), pp. 177-195.
  • WILLIAMS, D.R., MCINTYRE, N. (2001): “Where heart and home reside: Changing constructions of place and identity”. In: Trends 2000: Shaping the Future (September 17–20, 2000) (pp. 392–403).
  • WOLD, H. (1979): “Model construction and evaluation when theoretical knowledge is scarce: An example of the use of partial least squares”. Cahiers du Département D´Économétrie. Genève: Faculté des Sciences Économiques et Sociales, Université de Genève.
  • WONG, I.A., WAN, Y.K.P. (2013): “A systematic approach to scale development in tourist shopping satisfaction: linking destination attributes and shopping experience”, Journal of Travel Research, nº 52(1), pp. 29-41.
  • WOODSIDE, A.G., LYSONSKI, S. (1989): “A general model of traveler destination choice”, Journal of Traveler Research, nº 27(4), pp. 8-14.
  • WU, M. Y., PEARCE, P.L. (2013): “Tourists to Lhasa, Tibet: how local youth classify, understand and respond to different types of travelers”, Asia Pacific Journal of Tourism Research, nº 18(6), pp. 549-572.
  • YUKSEL, A., YUKSEL, F., BILIM, Y. (2009): “Destination attachment: effects on customer satisfaction and cognitive, affective and conative loyalty”, Tourism Management, nº 31(2), pp. 274–284.
  • ZHANG, H., FU, X., CAI, L.A., LU, L. (2014): “Destination image and tourist loyalty: A meta-analysis”, Tourism Management, nº 40, pp. 213-223.