Loyalty to higher education institutions and the relationship with reputation: an integrated model with multi-stakeholder approach

  1. García-Rodríguez, F.J.
  2. Gutiérrez-Taño, D.
Zeitschrift:
Journal of Marketing for Higher Education

ISSN: 1540-7144 0884-1241

Datum der Publikation: 2024

Ausgabe: 34

Nummer: 1

Seiten: 223-245

Art: Rezension

DOI: 10.1080/08841241.2021.1975185 GOOGLE SCHOLAR

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