Marketing turístico y gestión del producto
ISSN: 1988-5261
Year of publication: 2010
Volume: 3
Issue: 8
Pages: 3
Type: Article
More publications in: TURYDES: Revista sobre Turismo y Desarrollo local sostenible
Abstract
The tourist sector is very complex, dynamic and competitive. In addition, it is determined increasingly by the decisions that the big intermediaries of the tourist channel of distribution adopt. In this context many professionals of tourist marketing think that they have not a great margin for action to design, to throw and to manage tourist products. Nevertheless, the own characteristics of the clients, of the products and of his vital cycle make possible that innumerable programs and actions of marketing could be realized to manage the products and tourist services. This article constitutes a tour for the principal characteristics of the tourist products, and show some usefulness and valuable alternatives of commercial management.