La construcción de la imagen turísticareflexiones entre identidad local y prosumers

  1. David Stendardi 1
  1. 1 Universidad de La Laguna
    info

    Universidad de La Laguna

    San Cristobal de La Laguna, España

    ROR https://ror.org/01r9z8p25

Journal:
Turismo: Revista de Estudios de Turismo de Canarias y Macaronesia

ISSN: 1889-0326,  2695-3501

Year of publication: 2022

Issue: 11

Pages: 23-29

Type: Article

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More publications in: Turismo: Revista de Estudios de Turismo de Canarias y Macaronesia

Abstract

The aim of this article is to analyze, through a conceptual review, two basic dimensions of the construction of the tourist image: local identity and customer experience. Thanks to the study of these concepts, we focus on the relationship between identity, expressed by the community of residents, and the experience of the new consumer- tourist (prosumer). Public participation and virtual communication are tools that residents and tourists use to mediate in the elaboration of the image. A possible proposal is to include these actors in a stable model of research on the image of the destination, in the context of the sustainable transformation of tourism.

Data source: Dialnet