The weight of territorial factors in tourists`accommodation choice: the case of rural tourism on the island of La Palma

  1. Flora M. Díaz-Pérez 1
  2. Carlos Fernández Hernández 1
  3. Victoria Jiménez González 1
  1. 1 Universidad de La Laguna
    info

    Universidad de La Laguna

    San Cristobal de La Laguna, España

    ROR https://ror.org/01r9z8p25

Actas:
Regional Development and Policy: Challenges, Choices and Recipients: RSA Annual International Conference (Newcastle, 2011)

Año de publicación: 2011

Páginas: 1-16

Tipo: Aportación congreso

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Resumen

Tourism development is attributed in certain quarters a role as a sector that reduces regionalimbalances, with some tourism policy systems viewing the promotion of tourism in depressed areasas a potential way of raising employment and income levels significantly. The present studyexamines the rural tourism market on the island of La Palma (Canary Islands) and its relationshipwith territorial factors and variables. Specifically, it attempts to establish the role played in tourists’accommodation location choice by territorial and related factors (for instance, the area of the island,proximity to the beach, hours of sunshine, etc) compared to other factors. A sample of 316 touristswho holidayed in rural tourism accommodation on La Palma during the period July-September2007 was selected for this purpose. The methodology consisted of a preliminary analysis of theassociations between the variables and their modalities, followed by a Multiple CorrespondenceAnalysis (MCA). The results of the study allow us to conclude that the weight of territorialvariables in the choice of destination and accommodation location can vary substantially dependingon the market segment considered.

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