Creating a Re-Tech Theme Park through the Neuromarketing and Cartoon Characters
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Bu, Naipeng (Tom)
3
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Parra-López, Eduardo
5
- Barrientos-Baez, Almudena 4
- Li, Tairan 1
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Pérez-Sánchez, María de los Ángeles
2
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1
Hong Kong Polytechnic University
info
- 2 Zhejiang University Hangzhou, Zhejiang Province China
- 3 Shandong University (China)
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4
Universidad Complutense de Madrid
info
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5
Universidad de La Laguna
info
Año de publicación: 2022
Páginas: 20
Tipo: Artículo
Resumen
Renewable energy technologies (RET) are critical to the sustainable development of modern societies. Hong Kong has set up a RET theme park so as to fulfil the needs of and impartknowledge on RET through entertainment and educational activities. Such understanding aids informulating appropriate future park designs and neuromarketing strategies to maximize the attractiveness of the park. Therefore, this study attempts to investigate potential visitors’ preferences withregard to cartoon characters in the RET theme park, especially for student groups to meet the “edutainment” theme of the park. A total of 400 people have participated in this study. Findings indicate that Snoopy, Mickey Mouse, and Donald Duck show a high degree of likeness of presence inthe RET theme park.
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