Service Marketing Mix

  1. Parra-López, E.
  2. Martínez-González, J.A.
Book:
Encyclopedia of Tourism Management and Marketing: Volume 1-4

ISBN: 9781800377479

Year of publication: 2022

Volume: 4

Pages: 2713-2715

Type: Book chapter

DOI: 10.4337/9781800377486.SERVICE.MARKETING.MIX GOOGLE SCHOLAR
Data source: Scopus