Publicaciones en las que colabora con Nisamar Baute Díaz (2)

2024

  1. Influencer marketing in the promotion of tourist destinations: mega, macro and micro-influencers

    Current Issues in Tourism, Vol. 27, Núm. 8, pp. 1332-1342

  2. The effectiveness of virtual versus human influencer marketing for tourism destinations

    Journal of Vacation Marketing