DGU.PROY.17

ProID2017010125. CHAID. Chi-square Automatic Interaction Detection (CHAID) algoritmos como un método apropiado para la segmentación de la demanda turística de los Parques Nacionales canarios. Estrategias derivadas en aras de mejorar la competitividad

Researchers

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Flora María

Díaz Pérez

Leader

Carlos

Fernández Hernández

Carlos Gustavo

García González

Publications related to the project

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2021

1. Accommodation, seasonality and domestic tourism to national parks: Implications for environmental policy

   Sustainability (Switzerland)

2020

1. Florida State Parks: a CHAID Approach to Market Segmentation

   Anatolia : an International Journal of Tourism and Hospitality Research

2. The use of the CHAID algorithm for determining tourism segmentation: A purposeful outcome

   Heliyon