CHAID algorithm as an appropriate analytical method for tourism market segmentation

  1. Díaz-Pérez, F.M.
  2. Bethencourt-Cejas, M.
Aldizkaria:
Journal of Destination Marketing and Management

ISSN: 2212-571X

Argitalpen urtea: 2016

Alea: 5

Zenbakia: 3

Orrialdeak: 275-282

Mota: Artikulua

DOI: 10.1016/J.JDMM.2016.01.006 GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus