CHAID algorithm as an appropriate analytical method for tourism market segmentation

  1. Díaz-Pérez, F.M.
  2. Bethencourt-Cejas, M.
Revue:
Journal of Destination Marketing and Management

ISSN: 2212-571X

Année de publication: 2016

Volumen: 5

Número: 3

Pages: 275-282

Type: Article

DOI: 10.1016/J.JDMM.2016.01.006 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus