Smart island tourism and strategic marketingthe case of the island of El Hierro

  1. Díaz Domínguez, Carmen
  2. Revilla Hernández, Mercedes
  3. Santana Talavera, Agustín
  4. Parra-López, Eduardo
Book:
Actas del Seminario Internacional Destinos Turísticos Inteligentes: nuevos horizontes en la investigación y gestión del turismo
  1. Vera Rebollo, José Fernando (coord.)
  2. Ivars Baidal, Josep Antoni (coord.)
  3. Celdrán Bernabéu, Marco A. (coord.)

Publisher: Servicio de Publicaciones ; Universidad de Alicante / Universitat d'Alacant

Year of publication: 2017

Pages: 230-261

Type: Book chapter

DIALNET GOOGLE SCHOLAR lock_openRUA editor

Sustainable development goals

Abstract

Tourism and technology grow quickly generating behaviors that force challenges and dynamic decision-making. Tourist destinations have to deal with a complex environment that makes their competitive position dependent on Information and Communications Technology (ICT). As all citizens can be connected, better informed and engaged, the concept of Smart Destination needs to integrate tourism planning and territory services for the visitor. This will influence the motivation of tourists when they choose their holiday destination. The aim of this work is to create a theoretical and practical conceptualization of Smart Island, using the case of El Hierro (Canary Islands, Spain), one of the first Smart Island in the world.

Data source: Dialnet