Estudio comparativo de las principales zonas turísticas de Tenerife y de su capacidad de atracción
- María Carmen Moreno Perdigón
- Teodoro Ravelo Mesa
- Moulaye Ahmed Deoula
- Juan Ramón Oreja Rodríguez
ISSN: 0423-4804
Year of publication: 2006
Issue: 50-51
Pages: 329-344
Type: Article
More publications in: Estudios Canarios: Anuario del Instituto de Estudios Canarios
Abstract
The objective ofthis work is to determine an analysis model that allows us to consider the attraction capacity that the different tourist zones from the island ofTenerife exert on the tourists who visit them. It is possible to understand the attraction like the capacity of a zone to satisfy the expectations with the visitors. F or it, we will consider the different factors that compose product-destination in tourism and the expectations that these have generated i,J.l the tourists received during year 2005 in each one of the considered zones, as well as the degree of satisfaction of such. The analysis of the results obtained when applying the model ofRasch, as more appropriate and novel instrument to analyze the latent variable in this study -the capacity of attraction of the tourist zones of the island- will not only allow to identify which are the best altematives but also to facilitate the identification of which they are the concrete measures to adopt, as much within a global strategy for each group of zones that are oriented to a same type of tourism, as for each concrete destination