El análisis de la imagen proyectadauna propuesta para la normalización de folletos y web turísticas

  1. Díaz Rodríguez, Pablo
  2. Rodríguez Darias, Alberto Jonay
  3. Santana Talavera, Agustín
Zeitschrift:
Pasos: Revista de Turismo y Patrimonio Cultural

ISSN: 1695-7121

Datum der Publikation: 2010

Ausgabe: 8

Nummer: 1

Art: Artikel

DOI: 10.25145/J.PASOS.2010.08.016 DIALNET GOOGLE SCHOLAR lock_openRIULL editor

Andere Publikationen in: Pasos: Revista de Turismo y Patrimonio Cultural

Zusammenfassung

For the purposes of this text, normalization mean simplify, unify and manage a complex entity through certain criteria in order to make it more understandable and comparable with others In our case, we present two models of normalization form that will be applied in the analysis of tourist brochures and web through a series of variables (thirteen in the case of prospectuses and thirty-seven for websites) in order to understanding of the image projected through the media of Fuerteventura, Canary Islands, although they can be exported to any other destination.

Bibliographische Referenzen

  • Baloglu, S. y Brinberg, D. 1997 "Affective images of tourism destination". Journal of Travel Research, 35(4): 11-15.
  • Baloglu, Seyhmus 2001 "Image variations of Turkey by familiarity index: informational and experiential dimensions". Tourism Management, 22: 127-133.
  • Baloglu, Seyhmus y Mangaloglu, Mehmet 2001 "Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents". Tourism Management, 22: 1-9.
  • Baloglu, Seyhmus y McCleary, Ken W. 1999 "A model of destination image formation". Annals of Tourism Research, 26(4): 868-897.
  • Beerli, Asuncion y Martin, Josefa D. 2004 "Factors influencing destination image". Annals of Tourism Research, 31(3): 657- 681.
  • Bigne, J. Enrique; Sanchez, M. Isabel y Sanchez, Javier 2001 "Tourism image, evaluation variables and after purchase behaviour: interrelationship". Tourism Management, 22(6): 607-616.
  • Echtner, C. M. y Ritchie, Brent W. 1991 "The meaning and measurement of destination image". The Journal of Tourism Studies, 2(2): 2-12.
  • Echtner, C. M. y Ritchie, Brent W. 1993 "The measurement of destination image: an empirical assessment". Journal of Travel Research, 31(4): 3-13.
  • Franklin, Adrian y Crang, Mike 2001 "The trouble with tourism and travel theory?". Tourist Studies, 1(1): 5-22.
  • Gallarza, Martina G.; Gil Saura, Irene y Calderón García, Haydée 2002 "Destination image. Towards a conceptual framework". Annals of Tourism Research, 29(1): 56-78.
  • Gartner, W. C. 1993 "Image formation process". Journal of Travel and Tourism Markqting, 2(2/3): 191- 215.
  • Hunt, John D. 1975 "Image as a factor in tourism development". Journal of Travel Research, 13(3): 1-7.
  • Mercille, Julien 2005 "Media effects on image: The Case of Tibet". Annals of Tourism Research, 32(4): 1039-1055.
  • San Martín Gutiérrez, Héctor; Rodríguez del Bosque Rodríguez, Ignacio y Vázquez Casilles, Rodolfo 2006 "Análisis de la imagen en turismo mediante técnicas estructuradas y no estructuradas: implicaciones competitivas para los destinos turísticos". Revista Asturiana de Economía, RAE, 35: 69-91.
  • Santana Talavera, Agustín 2007 "Imaginando la imagen en turismo: un viaje de ida y vuelta". Sevilla: Factoría de Ideas. Centro de Estudios Andaluces.
  • Santana Talavera, Agustín 2009 Antropología do turismo. Analogias, encontros e relaçoes. Sao Paulo (Br): Aleph.
  • Um, Seoho y Crompton, John L. 1990 "Attitude determinants in tourism destination choice". Annals of Tourism Research, 17(3): 432-448.
Fuente de los datos: Dialnet