Destination image, image at destination. Methodological aspects

  1. Santana Talavera, Agustín
  2. Rodríguez Darias, Alberto Jonay
  3. Pablo Díaz Rodríguez
Revista:
Pasos: Revista de Turismo y Patrimonio Cultural

ISSN: 1695-7121

Año de publicación: 2013

Título del ejemplar: Imagen, Estética y Turismo en Tiempos Posmodernos

Volumen: 11

Número: 3

Páginas: 83-95

Tipo: Artículo

DOI: 10.25145/J.PASOS.2013.11.041 DIALNET GOOGLE SCHOLAR lock_openRIULL editor

Otras publicaciones en: Pasos: Revista de Turismo y Patrimonio Cultural

Objetivos de desarrollo sostenible

Resumen

Today, the part played by the image in the development of tourism, and, specially, as a differentiation element of a destination area is widely acknowledged. This is reflected to a great extent in the literature that focuses its interest on identifying the variables that motivate the purchase or stimulate the decision process. However, the reference to feedback processes or image control mechanisms as well as their creation, is surprising. An approach model to these processes will be exposed in this article

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