Motivación, iniciativa empresarial e innovación en las microempresas canarias

  1. Rocío Peña Vázquez
  2. José Antonio Álvarez González
Revista Atlántida: Revista Canaria de Ciencias Sociales

ISSN: 2171-4924

Year of publication: 2013

Issue: 5

Pages: 43-58

Type: Article


The business behavior is part of human behavior and human actions are, fundamentally, the result of cognitive and motivational factors, of the knowledge, including skills and desires. This paper discusses how the motivations of the entrepreneur affect the behavior of micro trying, first, the association of the types of motivations and personality traits, secondly, as the motivations affect the innovative behavior of microentrepreneurs.

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