The use of the CHAID algorithm for determining tourism segmentation: A purposeful outcome

  1. Díaz-Pérez, F.M.
  2. García-González, C.G.
  3. Fyall, A.
Zeitschrift:
Heliyon

ISSN: 2405-8440

Datum der Publikation: 2020

Ausgabe: 6

Nummer: 7

Art: Artikel

DOI: 10.1016/J.HELIYON.2020.E04256 GOOGLE SCHOLAR lock_openOpen Access editor