La comunicación turística en la era COVID-19de la negación al compromiso
- 1 Escuela Universitaria de Turismo Iriarte
ISSN: 1889-0326, 2695-3501
Year of publication: 2020
Issue: 9
Pages: 35-37
Type: Article
More publications in: Turismo: Revista de Estudios de Turismo de Canarias y Macaronesia
Abstract
The evolution of tourism communication since the first cases of coronavirus were reported in Spain, until the confinement of the population, constitutes an extremely interesting object of study. As the scale of events was understood, the communication of the organizations went from a tone of blind calm and unconcern to a responsible and mature attitude. The constant scrutiny of the public to which the organizations are currently subjected, obliges them to undertake communication actions based on responsibility and transparency, as the only way to guarantee their credibility and forge a relationship of trust with their external and internal audiences.