Exploratory Analysis of the Differences in Wine Consumption between Generations X and YThe Case of Tenerife

  1. Romero Rodríguez, Margarita Esther 1
  2. Rodríguez-Donate, María Carolina 1
  3. Cano-Fernández, Víctor Javier 1
  4. Guirao-Pérez, Ginés 1
  1. 1 Universidad de La Laguna
    info

    Universidad de La Laguna

    San Cristobal de La Laguna, España

    ROR https://ror.org/01r9z8p25

Journal:
Estudios de economía aplicada

ISSN: 1133-3197,  1697-5731

Year of publication: 2021

Issue Title: Sustainable Economic Development: Pattern and Perspective

Volume: 39

Issue: 8

Type: Article

DOI: 10.25115/EEA.V39I8.4582 DIALNET GOOGLE SCHOLAR

More publications in: Estudios de economía aplicada

Abstract

La edad del individuo se ha revelado como uno de los rasgos que conducen a comportamientos más diferenciados respecto al consumo de vino. De hecho, los más jóvenes suelen consumir menos y muestran un comportamiento diferenciado entre generaciones. A partir de dos encuestas exhaustivas realizadas en Tenerife en un período de 13 años se realiza un análisis comparativo de carácter exploratorio de los rasgos sociodemográficos, hábitos y preferencias de los consumidores pertenecientes a las generaciones X e Y. Los resultados muestran similitudes entre generaciones y ciertas diferencias respecto a algunos rasgos que resultan de interés para diseñar estrategias de marketing.

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