Exploratory Analysis of the Differences in Wine Consumption between Generations X and YThe Case of Tenerife

  1. Margarita Esther Romero Rodríguez 1
  2. María Carolina Rodríguez Donate 1
  3. Víctor Javier Cano Fernández 1
  4. Ginés Guirao Pérez 1
  1. 1 Universidad de La Laguna

    Universidad de La Laguna

    San Cristobal de La Laguna, España

    ROR https://ror.org/01r9z8p25

Estudios de economía aplicada

ISSN: 1133-3197

Year of publication: 2021

Volume: 39

Issue: 8

Pages: 28

Type: Article



The age of the individual has been shown to be one of the traits that lead to the most differentiated wine drinking behaviour. In fact, younger people tend to consume less and show a differentiated behaviour between generations. Based on two comprehensive surveys carried out in Tenerife over a period of 13 years, an exploratory comparative analysis of the socio-demographic traits, habits and preferences of consumers belonging to generations X and Y is carried out. The results show similarities between generations and certain differences with respect to some traits that are of interest for designing marketing strategies.

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