Estudio de la imagen de las Islas Canarias a través de la metodología de análisis de redes

  1. Tatiana David-Negre 1
  2. Juan M. Hernández 1
  3. Sergio Moreno-Gil 1
  4. Antónia Correia 2
  1. 1 Universidad de Las Palmas de Gran Canaria
    info

    Universidad de Las Palmas de Gran Canaria

    Las Palmas de Gran Canaria, España

    ROR https://ror.org/01teme464

  2. 2 Universidade do Algarve
    info

    Universidade do Algarve

    Faro, Portugal

    ROR https://ror.org/014g34x36

Llibre:
VII Foro Internacional de Turismo Maspalomas Costa Canaria: Congreso internacional el sector turístico ante el cambio de ciclo
  1. Juan Manuel Benítez del Rosario (coord.)
  2. Claudia Breede Eyzaguirre (coord.)
  3. Antonio González Molina (coord.)
  4. Lidia Esther Hernández López (coord.)

Editorial: Universidad de Las Palmas de Gran Canaria

ISBN: 978-84-9042-360-8

Any de publicació: 2019

Pàgines: 62-73

Congrés: Foro Internacional de Turismo Maspalomas Costa Canaria (7. 2019. Maspalomas)

Tipus: Aportació congrés

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Resum

This study analyzes the image that European tourists have about the Canary Islands and each of its islands. An online interview (CAWI) was used in 19 European countries, where tourists associated the islands with words. These associations were classified as push factors. Through the Social Network Analysis methodology (SNA), the study tries to detect the factors that define the seven Canary Islands and their umbrella brand. Network analysis reveals the structural characteristics of the word network. This study helps to make a more adequate promotion of the Canary Islands, both jointly and individually.

Fuente de los datos: Dialnet