Conflictos en la configuración y proyección de la imagen turística. El caso de Masca (Islas Canarias, España)

  1. Alberto Jonay Rodríguez Darias 1
  2. Agustín Santana Talavera 1
  3. Pablo Díaz Rodríguez 1
  1. 1 Universidad de La Laguna
    info

    Universidad de La Laguna

    San Cristobal de La Laguna, España

    ROR https://ror.org/01r9z8p25

Journal:
Gaudeamus: Revista Académica de la Universidad Latina de Costa Rica

ISSN: 1659-4460

Year of publication: 2011

Volume: 3

Type: Article

GOOGLE SCHOLAR

More publications in: Gaudeamus: Revista Académica de la Universidad Latina de Costa Rica

Abstract

This work focuses on the process of tourist image creation in a small town ofTenerife, located in a protected area (the Rural Park of Teno) and visited for more thanhalf million tourists per year. Crossing quantitative (analysis of questionnaires totourists) and qualitative (analysis of promotional material generated by different agentsinvolved in the commercialization of the town as a destination, participant observation,informal conversations and interviews with the local people, the environmentalmanagers and the entrepreneurs of the protected area) techniques, we present somereflections about the conflicts and affinities between the different agents responsible forgenerating tourist image discourses and its relationship with the final image perceptionof the tourists.

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