Retos del marketing turístico en España

  1. José Alberto Martínez González
Revue:
TURYDES: Revista sobre Turismo y Desarrollo local sostenible

ISSN: 1988-5261

Année de publication: 2010

Volumen: 3

Número: 8

Pages: 5

Type: Article

D'autres publications dans: TURYDES: Revista sobre Turismo y Desarrollo local sostenible

Résumé

The effective and universal application of tourist marketing values, techniques and programs has been new in Spain. Marketing has been improved by the tourist institutions and by the firms during the last ten years. Crisis, globalization and technological advances have recently promoted the marketing use. But many challenges must be applied by tourist firms and institutions. These challenges are about marketing philosophy, techniques, organization and planes. They are approached in this article.