Influencia estratégica del apego, la identidad y la familiaridad en la formación de la satisfacción y lealtad del joven turista residente en Canarias

Resum

In the literature there is revealed that the attachment, the identity of place and the familiarity influence the satisfaction and the loyalty of the tourist. Nevertheless that influence has been studied always in combination by other concepts, as the quality, the value, the reputation and the confidence, not alone. In addition there are scanty the works that study the young resident tourist. In the investigation it has been used a sample of 384 of 18 and 19-year-old resident in Tenerife. Methodologically descriptive analysis have been realized, and also discriminant and structural equations analysis. The results have revealed that the young residents have high levels of attachment, identity, satisfaction, familiarity and loyalty, and that exist significant differences for reasons of sex. There has been generated a structural model whom only the familiarity, the identity and the attachment influence in the satisfaction and the loyalty.