Influencer marketing in the promotion of tourist destinations: mega, macro and micro-influencers

  1. Hernández-Méndez, J.
  2. Baute-Díaz, N.
Journal:
Current Issues in Tourism

ISSN: 1368-3500

Year of publication: 2024

Volume: 27

Issue: 8

Pages: 1332-1342

Type: Article

DOI: 10.1080/13683500.2023.2214354 GOOGLE SCHOLAR
Data source: Scopus