Department: Dirección de Empresas e Historia Económica

Area: Marketing and Market Research

Research group: Grupo de Investigación Interdisciplinar en Agroturismo

Research group: Neuromarketing y Marketing de frontera

Email: jhernmen@ull.edu.es

Área de Investigación: Ciencias Sociales y Jurídicas

Doctor by the Universidad de Granada with the thesis Travel 2.0 tools User behavior analysis and modeling. Special emphasis on advertising effectiveness through the eye-tracking methodology 2015. Supervised by Dr. Francisco Muñoz Leiva.