Department: Dirección de Empresas e Historia Económica

Area: Marketing and Market Research

Research group: Neuromarketing

Email: jhernmen@ull.es

Research field: Ciencias Sociales y Jurídicas

Doctor by the Universidad de Granada with the thesis Travel 2.0 tools User behavior analysis and modeling. Special emphasis on advertising effectiveness through the eye-tracking methodology 2015. Supervised by Dr. Francisco Muñoz Leiva.