
Janet
Hernández Méndez
Reader
Department: Dirección de Empresas e Historia Económica
Area: Marketing and Market Research
Research group: Grupo de Investigación Interdisciplinar en Agroturismo
Research group: Neuromarketing y Marketing de frontera
Email: jhernmen@ull.edu.es
Área de Investigación: Ciencias Sociales y Jurídicas
Doctor by the Universidad de Granada with the thesis Travel 2.0 tools User behavior analysis and modeling. Special emphasis on advertising effectiveness through the eye-tracking methodology 2015. Supervised by Dr. Francisco Muñoz Leiva.