Department: Dirección de Empresas e Historia Económica

PhD program: Programa Oficial de Doctorado en Turismo

Universidad: University of La Laguna

Area: Marketing and Market Research

Research group: NeuroMKT Neuromarketing y Marketing de frontera

Email: jhernmen@ull.edu.es

Área de Investigación: Ciencias Sociales y Jurídicas

Doctor by the Universidad de Granada with the thesis Travel 2.0 tools User behavior analysis and modeling. Special emphasis on advertising effectiveness through the eye-tracking methodology 2015. Supervised by Dr. Francisco Muñoz Leiva.