Ideas que revolucionaron la creación de marcas durante el siglo XX

  1. Díaz Mesa, Haridian 1
  2. Ruiz Rallo, Alfonso 1
  1. 1 Universidad de La Laguna
    info

    Universidad de La Laguna

    San Cristobal de La Laguna, España

    ROR https://ror.org/01r9z8p25

Journal:
EME Experimental Illustration, Art & Design

ISSN: 2253-6337

Year of publication: 2023

Issue: 11

Pages: 76-85

Type: Article

DOI: 10.4995/EME.2023.19320 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: EME Experimental Illustration, Art & Design

Abstract

Nowadays it is impossible to imagine a world without brands. Brands have evolved over the last decades, but it is possible to find a continuity between what they were, what they are and what they will be. The aim of this article is to identify, define and illustrate nine major ideas that have influenced the design of brands. Some of these are directly situated in the early to mid-twentieth century; others were conceived in the late twentieth and early twenty-first centuries.

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Data source: Dialnet