Imaginando a imagem no turismouma viagem de ida e volta
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Universidad de La Laguna
info
ISSN: 2184-0458, 2183-0886
Year of publication: 2018
Issue Title: Discourses and images of cultural tourism; 7–21 | 23–36
Volume: 5
Issue: 2
Type: Article
More publications in: Revista Lusófona de Estudos Culturais (RLEC)/Lusophone Journal of Cultural Studies (LJCS) Revista Lusófona de Estudos Culturais
Abstract
Currently, the role of the image in the development of tourism and, especially, as an element of differentiation of a destination area is widely recognized. This is reflected in the literature, which seeks to identify the variables that motivate the purchase or incentivize the decision process. However, the reference to feedback processes or control mechanisms of the image, as well as its creation, is unusual. This article aims to present a model of understanding these processes.